Dalton ConsultingConsulting · Advisory · Connections

Connections · Consumer Lending Operations & Growth

The right person in the right room is worth a year of guessing.

Connections that close the gaps between supply, demand, and the systems that move them.

Supply, demand, and the systems between them don’t always connect the way the numbers suggest. Higher-level conversations usually surface what’s actually missing.

John Dalton, Founder & Principal, Dalton Consulting

Let’s talkSee what I fix
  • Built for:
  • Online lenders
  • Affiliates & lead-gens
  • Lead buyers & sellers
  • Platforms, data & payments
  • Debt-sale marketplaces
  • RTO / LTO
  • Title lending
  • Brands entering the space
SEMLanding pagesCall centerLeadsCRMLMSPaymentsPing treePartnersDealsRevenue
Fig. 1 — A landing page changes the contact rate. A vendor contract changes the margin. Everything, it turns out, is connected.
  • 20+ yearsat the executive level in consumer and online lending operations
  • Every departmentbuilt and run by hand, from SEM to the call floor
  • $100M+a year in sales, at one of the largest lead-gen companies in online loans
  1. Follow one small change:
  2. A sharper script
  3. more contacts
  4. more finished apps
  5. more funded loans
  6. a better margin

Connection 01 · Services

What I fix, build and close. In roughly that order.

“Pull the right thread and the whole operation tightens up.”

  • Link 01

    Revenue you’re missing

    Flat growth, same channels, same partners. I find the additional revenue streams within reach: new products, channels, partners and markets. Usually it’s been sitting behind everyone’s to-do list.

  • Link 02

    Where it’s stuck

    Teams, systems and partners grinding against each other. I find the handoffs quietly costing you time and money and fix those first. That’s where the early wins tend to hide.

  • Link 03

    Leads in, leads out

    Buying, selling or both, routed so no slow buyer clogs the waterfall. Around 1890, losing calls to a rival invented the operator-free exchange. Routing’s been personal ever since.

  • Link 04

    Calls, texts & dialers

    Contact rates slipping? Call center ops, scripts, dialer strategy and SMS that get people to pick up, finish the app and fund. A phone that rings isn’t a KPI.

  • Link 05

    Marketing that pays its way

    SEM, email and landing pages judged on CPA and margin. Clicks are lovely; they don’t pay rent. Short form vs. long form, app completion, source by source.

  • Link 06

    Platforms & vendors that talk

    CRM, LMS, payments and data tools integrated, and vendors picked, renegotiated and live without three months of back-and-forth. Nobody re-keying data at 6 p.m.

  • Link 07

    Deals across the line

    Partner deals with lenders, networks, lead providers and platforms, plus the stuck projects nobody wants to raise in the Monday meeting. I’ll raise it.

  • Link 08

    A running start in lending

    Brands, platforms, and data, payments and debt-sale providers moving into personal and small-dollar lending. Get positioned, get credible and meet the right people, without paying full tuition.

Recognise one of these? Every engagement starts with a conversation about what’s actually going on. What you tell me stays with me.

Send an inquiry(954) 906-0854Call or textCallText

Connection 02 · Contact

Shoot me a note.

“The right person in the right room is worth a year of guessing.”

Revenue flat, a platform decision looming, a deal that won’t close? Tell me what’s going on and I’ll tell you what I’d do about it. Every conversation stays confidential. Emails get a reply within one business day. Mr. Bell would call that slow; Mr. Tesla would say I already answered, you just haven’t received it yet. — John

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